The end of Google and Yahoo may be closer than we think
The end of search engines may be closer than we think. This past month web searches were negative for the first time in history declining 4% from the previous month. This is no surprise for the ones paying attention as it has been decresing since it peaked last year at 14% increase. People are moving from searching on the web to apps. Yelp, Amazon and other related apps are were people are now reaching for searching and this couldn’t be worst for Yahoo who’s whole marketing scheme depends on its search engine. Google has always been the king of search engines and know may have to switch its energy to other branches. Of course they’ve been aware of this as they themselves have been developing other ways of revenue including the most succesful mobile OS on the market, Android.
Steve Jobs predicted this would happen a couple of years ago when he said people would be using their mobile phone for searching instead than a computer and this couldn’t be more accurate. With people searching the web from apps instead of browsers the whole scheme of things is taking new form. Don’t expect Google to lose ground as they already seem to have things under control with some of their other branches. What we don’t know is what a company as search dependant ad Yahoo will do with such situation, specially now that they’ve given Microsoft a lot of their search engine power.