Original article: Mashable
Mac users don’t just pay more for their computer than their PC counterparts, they also pay more for hotel rooms when the shop on Orbitz, according to a report.
Orbitz’s data found that Mac users spend 30% more on hotel rooms, so the company is starting to show them more expensive rooms, according to The Wall Street Journal. Orbitz could not be reached for comment, but “Orbitz executives confirmed that the company is experimenting with showing different hotel offers to Mac and PC visitors,” the WSJ reported. The company added that it isn’t showing the same room to different users at different prices.
Research showed that Mac users spent $20 to $30 more per night on hotel rooms than PC owners. Mac users were also 40% more likely to book a four or five-star hotel. Orbitz confirmed the data in October and then began working the information into search results.
Testing the data, The WSJ found a Mac search for a hotel in Miami Beach for two nights in July showed pricier hotels on the first page of results. “Overall, hotels on the first page of the Mac search were about 11% more expensive than they were on the PC,” the article states.
A rep from Expedia, a rival of Orbitz, told the publication that it doesn’t offer different results for PC and Mac users.
Though Orbitz’s segmentation may raise hackles among users with privacy concerns, the fact that Mac users tend to be more affluent is well-established. The average household income for a Mac user is $98,560 compared to $74,452 for a PC user, according to Forrester.