Reports are suggesting that the next generation iPhone that will surely be released next fall will boost a larger 4″ screen. Apple has begun placing orders for the new displays from suppliers in Japan and South Korea. The new screens will measure 4″ from corner to corner insiders suggest. Three suppliers will be producing the displays at the same time in order to start making the new phones come August. Competition is getting stiffer as Samsung has taken the lead as the world’s largest cell phone maker. This is one of the reasons Apple needs to rethink its strategy in order to compete with Samsung.