KLM about to freakout passengers

KLM airlines introduces a new on board feature where you can browse other passangers Facebook profiles in order to decide who’m you want to seat next to. Creepy. You choose someone on board you would like to meet and send a request. Imagine all the stalking that this will lead to? Just picture a young pretty lady denying requests only to feel stalked for an overseas 7 hours flight. Bad! I don’t know who was the smart guy at KLM that thought this was a good idea, but I dont see how this will bring any other kind of potential customers but weirdos.